It first appeared on the late local news of the Global affiliate. Nobody watches late local news, of course, so it was not until the next morning when it appeared on a local blog that the video went viral, as much as anything that happens in Winnipeg can.
Since then it is has been used as the inspiration for a couple of US-style attack ad parodies, but my favourite use of the clip is in a montage of soccer's finest kicks to the face, including Dutchmen on the giving and receiving end (both from this summer's World Cup). So if the memories of that tournament are already beginning to fade, or you just like seeing people get kicked in the face, do watch.
Note to politicians: When you're playing against children, take it easy!